A Kodak screen at Times Square in New York in January. Will they buy it? … Collingwood fans in full voice.
KODAK has partnered with the AFL – hoping that the insatiable appetite for football will revive its fortunes after its US parent company filed for bankruptcy protection in January.
The deal allows fans to print official AFL photos from 1400 kiosks – and hopes to make them available at AFL clubs, although so far only Collingwood has signed up.
Under the deal, fans can print copies of shots taken at the previous weekend’s match from the self-service machines at selected retailers such as Officeworks and Kodak Express.
Official team and player shots as well as action shots from the 2012 and 2011 seasons will be available, with weekend shots updated on Tuesdays.
Observers have questioned whether the deal ignores the trend towards digital-only photography.
“What is the first thing someone with a picture of an AFL game is going to want to do? Put it on Facebook,” said the University of Western Australia’s David Glance, who heads the school’s Centre for Software Practice.
Mr Glance said expanding Kodak’s printing footprint was not enough to keep the company going long term. “Although there is still some interest in printing photographs, it is not at a level that would sustain and keep an organisation like Kodak in business.”
But Kodak Australasia’s managing director Adrian Fleming said photo printing at retail outlets had increased during the past four years and that the Australian arm of the business had been relatively untouched by Eastman Kodak filing for bankruptcy in the US.
”For Kodak Australia and Asia, it’s been pretty much business as usual,” he said.
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