FORMER ninemsn chief executive Joe Pollard is set to become the most senior woman in Australian advertising as she takes over as head of Publicis Mojo Australia.
Ms Pollard joins the company at a time of huge change for the industry, with the softening of advertising markets and the rise of digital.
Publicis Worldwide earlier this year also took over ownership of the Australian company.
Publicis’ blue-chip clients include Coca-Cola, Toyota, LG, Qantas and Goodman Fielder.
The executive chairman of Publicis Worldwide, Jean-Yves Naouri, flew to Australia to make the announcement, praising Ms Pollard’s leadership experience in marketing communications, creative, media and digital. Ms Pollard has been chief executive of ninemsn for three years. Under her leadership, ninemsn showed strong growth in audience engagement, revenue and profitability. Two offshoots, Cudo and Bing were also launched.
Mr Naouri said Ms Pollard had a wealth of experience in all aspects of marketing and communications.
”Given her time on agency side, client side and recently running the largest digital publisher in Australia, I believe she brings a unique set of skills to Publicis Mojo,” he said.
Ms Pollard was at Nike for 10 years, including time as chief marketing officer.
Ms Pollard said Publicis Mojo had an amazing roster of world-class clients facing complex business challenges in a changing environment.
Publicis Mojo’s executive chairman, Graeme Wills, and chief executive Nicholas Davie, both set to step down from their roles, will stay on in the short term to help a smooth client transition.
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