Race is on to become masters of their domain

BANKS, sporting codes, universities and a handful of opportunists are among the first 40 Australian applicants to seek a generic domain name.

But many well-known companies such as Qantas, Coles, Woolworths, Telstra, BHP and Rio Tinto did not apply for domains, nor did any Australian retailers.

Three of Australia’s four big banks – the Commonwealth Bank, ANZ and NAB – went after and were likely to get their branded domains. Commonwealth Bank has gone for three – .cba, 苏州美甲美睫培训mbank and 苏州美甲美睫培训bank – while NAB has gone for .nab and .ubank. AMP also applied for its brand name.

The chief executive of Melbourne IT, Theo Hnarakis, said banks with their own domain name would benefit from increased security.

Melbourne IT and ARI Registry Services were two Australian companies that together helped more than 300 organisations from around the world submit applications to the Internet Corporation for Assigned Names and Numbers.

ICANN revealed for the first time yesterday which organisations were going after which names. The Australian Football League looks set to get .afl, but Tennis Australia has gone after the popular .tennis domain and will fight four other applicants.

The only Australian mining company to apply for a name is Woodside Petroleum. ”Woodside has applied for a generic top-level domain name to strengthen our online presence,” a spokeswoman said.

The chief executive of the Australian Cancer Research Foundation, David Brettell, said it believes the .cancerresearch name would lift the organisation’s profile and fundraising opportunities.

Meanwhile, Australian universities were well represented with RMIT, Bond, La Trobe and Monash universities applying for their brand names, while Open Universities Australia has gone for two generic names – .courses and .study.

Organisations that applied for a unique name may be allocated that domain as early as next May, but contested domain names must go through a dispute resolution process which could take up to 20 months. A successful application costs $US185,000 and organisations need to demonstrate they have the technical capabilities to maintain a domain.

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