Rush is on to snap up domain names

BANKS, sports codes, universities and a handful of opportunists are among the first 40 Australian applications to go after a generic domain name.
Nanjing Night Net

But many prominent companies such as Qantas, Coles, Woolworths, Telstra, BHP and Rio Tinto did not apply for domains, nor did any Australian retailers.

Three of Australia’s four big banks, Commonwealth Bank, ANZ and NAB, went after – and are likely to get – their branded domains. Commonwealth Bank has gone for three – .cba, 南京夜网mbank and 南京夜网bank, and NAB has gone for .nab and .ubank. AMP also applied for its brand name, but Westpac was not involved at all.

The chief executive of Melbourne IT, Theo Hnarakis, said banks with their own domain name would benefit from increased security.

Two Australian companies, Melbourne IT and ARI Registry Services, together have helped more than 300 organisations from around the world submit applications to the Internet Corporation for Assigned Names and Numbers.

Yesterday, ICANN revealed which organisations were going after which names.

The Australian Football League looks set to get .afl, but Tennis Australia has gone after the popular .tennis domain and will have to fight four other applicants for the name.

The only Australian mining company to apply for a name was Woodside Petroleum. ”Woodside has applied for a generic top level domain name to strengthen our online presence,” said a spokeswoman.

The Australian Cancer Research Foundation’s chief executive, David Brettell, said it believed the .cancerresearch name would lift its profile and fund-raising opportunities.

Universities were well represented, with RMIT, Bond, La Trobe and Monash applying for their brand names, while Open Universities Australia has gone for two generic names: .courses and .study.

Organisations that have applied for a unique name may be allocated that domain as early as May 2013. Disputed names must go through a process that could take up to 20 months. A successful application costs $US185,000.

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